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Do You Have a 'Me Too' White Paper Strategy?

Do you remember the early days of the Internet when having a website was the hot, up-and-coming trend? At that time, the general feeling was that everyone had to have a website. Today we can see the same trend with white papers. Just like their predecessors, many are willing to throw together anything just to tell their customer that yes, they too have a white paper! This is what I refer to as having a "Me Too" white paper strategy. Learn why this can result in more harm than good for your organization and how to overcome it.

To find out more about this topic, please follow this link: http://bit.ly/lLZxk

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Why You Should Avoid the 'Template Mentality'

Do you rely on templates for your white papers? You may be doing both your business and brand significant harm, especially if your target reader sees the same template being used in an entirely different industry segment. This blog post will provide you will some valuable tips to help you avoid the "template mentality". You can access this post via the following link: http://bit.ly/I5rt6

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Can You Really Charge a Fee for a White Paper?

Marketing costs are going up, so why not charge a fee for a white paper? Sounds reasonable? No, Absolutely not! This blog post will tell you why charging a fee for a white paper is a bone-headed strategy that is limited to a select number of specialty marketing research organizations.  Here’s the link to the blog post if you would like to learn more: http://bit.ly/2K9VOE

New Study: White Papers Still Most Influential Collateral

Another survey has surfaced that shows white papers to be most effective in their ability to influence key business decision makers.

Eccolo Media, an industry marketing analyst that publishes an Annual Report called, “The Technology Collateral Survey Report“, has released their annual 2009 publication. The study is based on feedback from approximately 500 C-level executives, vice presidents (VPs), managers, directors, developers/programmers, and technicians within U.S.-based companies. All participants were responsible for either making B2B technology purchases or influencing purchasing decisions. Only respondents who indicated that they had participated in a technology purchases in the last six months were included in the survey results.

This link will provide more information about this study: http://bit.ly/2fKKx

So Many White Papers! How will you Compete?

Now that white papers have become as common as websites, how are you going to create a unique differentiation for your organization? If you think creating some inexpensive 'all text' white paper is the answer then guess again. This article will provide you with some ideas on how you create a unique and compelling way to differentiate your white papers from those of your competition.

Here’s the link:  http://bit.ly/F7tYf

Five Ways to Increase White Paper Exposure

Okay, so you’ve produced a great white paper. Now what? How are you going to get that white paper exposed?

While some companies turn to fee-based syndicators, there are a host of free avenues available to you via blogs, Social Media, Twitter, and free document distribution sites.

This post on the White Paper Pundit blog, provides you with five ideas on how you can increase the exposure for your white paper, all without costing you a single dime. To read this post please follow this link: http://bit.ly/13doL7.

Which is Better: White Paper Freelancers or Agencies?

The comparison between freelancers and agencies is a discussion that has been conducted since the dawn of the industrial age. In just about every facet of business marketing and operations, businesses have always made the comparison between the two entities based on a variety of factors such as cost, creativity, and effectiveness. Now the comparison is focused on white papers.

To read two perspectives on this issue, please click on this link: http://bit.ly/EmLuN

Comparing U.K. & U.S. Government White Papers

Mention the term “government white paper” and the words “creative”, “engaging”, “effective” and “colorful” aren’t typically used in the same sentence. In fact if you’ve ever had the misfortune of reading a U.S. Government white paper for a research project, you’ve probably realized that little has changed since the medium’s inception in 1922, almost 90 years ago!

This post on the White Paper Pundit blog will show you two examples of recently published government white papers, and how Brits are doing a better job educating their citizens with their white papers than we are in the U.S.

The 3 Key Elements of an Executive Summary

Do Executive Summaries create an incentive or disincentive to read white paper content? That was the question posted via a Twitter polling site last week. You can see the results of this poll, and three key points that will help you to craft better Executive Summaries for your white paper.

You can access this post on the White Paper Pundit blog by visiting this link: http://bit.ly/W5OD9.

Thanks and I welcome your feedback,

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